Jahnavi Kurapati

Intel

This is a Marketing research paper summarizing how one technology company changed the way the world looked at computers forever. This highlights some of the distinguished campaigns such as “Intel Inside” launched by Intel to create a long-standing brand reputation for the company. Read here.

This is an analysis on the Microeconomic factors that influence the demand and market of the Canon 6D DSLR camera in the United States. This paper highlights the external factors such as competition, customer lifestyle and market expectations that drive the product’s demand. Read here.

This paper describes the correlation between consumer behavior and Coca-Cola’s brand image. This is an analysis of how the giant corporation managed the sudden change in consumer behavior following the refresh of their signature beverage. This paper also highlights a few strategic marketing recommendations that could have been adapted to retain its consumer market. Read here.

This is an analysis of how one company’s visionary brand strategy led to its growth. This outlines how the evolution of American Girl Inc.’s customer experience and core brand values resulted in the company’s expansion to being more than just about toys for young girls. Read here.

This paper highlights how Absolut developed an effective rebranding strategy to overcome declining sales in its premium vodka product line. Read here.

This is a case study on Pantene’s market share decline when its competitor - Garnier launched in 2003 in the shampoo industry. This paper analyses some of the key findings by Nielsen market research firm involving consumer behavior and concludes with a recommended marketing strategy based on Pantene’s brand equity. Read here.