Jahnavi Kurapati

Narhwall is an IoT Platform with wireless sensor data acquisition and cloud storage, designed to simplify application development and launch.

• Customer Research:

  - Assisted with researching existing IoT platforms to identify the key feature requirements.
  - Conducted customer research interviews with IoT application developers.
  

• Content Strategy:

  - Defined the main positioning statements for the product.
  - Created content for web marketing highlight the PaaS startup offering's key value proposition and market differentiating features.

NearMe is a web app for users to obtain intelligent and custom recommendations on nearby or local events, activities, restaurants, places to visit, etc.., based on their age, gender, location, and their preferences.

• User Research:

  - Performed user research through interviews and online surveys to understand target users' process for finding local events and their experience with existing apps such as Meetup, Yelp, Eventbrite etc.,.
  

• Competitive Analysis:

  - Examined existing apps to identify areas of improvement and opportunities for NearMe.
  

• UX Design: - Created wireframes using Balsamiq illustrating the skeletal outline of the app structure, functionality, information architecture, and user flow.
  

“SmartShield” is a low-cost power-efficient wireless Smart Lock product developed for expanding the portfolio of a large construction manufacturer into a new industry.

• User Research and Concept Validation:

  - Conducted market research and user research to identify target market, user pain points and competition.
  - Interviewed buyers, influencers, as well as sales people to understand consumer behaviour and buying decision process.
  

• Prototyping:

  - Defined feature scope and MVP based on market research as well as client’s product portfolio and market standing.
  - Collaborated closely with Designers to create prototype and validate design.
  - Led project execution from idea creation and validation to prototype development.
  - Demonstrated prototypes to client and focus groups to gather feedback.
  

• Employee Engagement:

  - Managed the monthly newsletter as part of the employee engagement initiative. Planned informational health articles, employee feature columns, etc., by coordinating with multiple teams across the organization.
  

• Content Marketing:

  - Created 35+ articles in less than 18 months educating target audience on health issues as well as highlighting the expertise of each department for the healthcare system’s blog and social media channels.
  - Collaborated with leadership from different departments to create web marketing and content strategy highlighting their expertise and competitive advantage.
  

Successfully executed a brand strategy for the health system (2 hospital facilities and the affiliated medical school).

• Market Research:

  - Implemented patient and visitor surveys to evaluate patient and visitor experience.
  - Identified areas for improvement and presented analysis to hospital management.
  

• Content Marketing:

  - Collaborated with IT and design teams to redesign a new website with content highlighting the key specialties of the hospital system.