Jahnavi Kurapati

Offered marketing consultation services to 10+ internal healthcare departments.

• Marketing Strategy:

  - Developed custom marketing plans covering campaigns, social media and web strategy for internal departments based on their competitive advantage and target audience.
  - Co-led community outreach programs such as health camps.
  - Co-led the 2016 annual marketing campaign targeting 100% flu vaccine compliance among employees.
  

• Project Management:

  - Collaborated with in-house Design, Content and IT teams for the production of GTM collateral material.
  

• Content Marketing:

  - Managed the monthly newsletter as part of the employee engagement initiative. Planned informational health articles, employee feature columns, etc., by coordinating with multiple teams across the organization.
  - Created 35+ articles in less than 18 months educating target audience on health issues as well as highlighting the expertise of each department for the healthcare system’s blog and social media channels.
  

Part of the original 3-member team for Branding & Media created with the goal to rebrand the Mediciti healthcare system (2 hospital facilities and the affiliated medical school).

• Branding:

  - Planned, developed, and implemented a brand strategy after conducting market research to understand target audience brand perception as well as experience with the healthcare system.
  - Improved market awareness by organizing marketing campaigns and medical camps.
  - Worked with Advertising and Design agencies to plan and implement promotional Display and Broadcast advertising.
  

• Web & Social Media Marketing:

  - Led the website redesign and content strategy as part of building a new brand.
  - Wrote articles by collaborating with doctors and other healthcare professionals.
  - Initiated social media presence for the hospital as part of community outreach plan.